Wal-Mart Stores Inc.’s (WMT) customers were latecomers to online shopping. Now increasingly they’re trolling for deals at Amazon.com Inc., (AMZN) putting pressure on Wal- Mart to fix its lagging e-commerce operation.
Five years ago, the world’s largest retail chain didn’t have to worry much about the world’s largest online mall. After all, only about a quarter of Wal-Mart customers shopped at Amazon, according to data from the research firm Kantar Retail. Now half say they do.